From Marketing Communication Strategy to Business Impact.
Global Marketing, Communications & Go-to-Market Expertise
I help ambitious businesses connect strategy, people and markets through tailored marketing and communications programmes. From positioning and go-to-market planning to multichannel activation and performance measurement, I turn ideas into measurable business impact.
Trusted by
01 · My approach
Four verbs behind every engagement.
I improve what exists, create what matters, and explore the trends guided by vision and driven by meaningful impact.
- 01
Improve
Audit what exists and fix what slows growth: experience, funnel, messaging.
- 02
Create
Build positioning, content and campaigns that make your offer clear and desirable.
- 03
Explore
Open new markets, partnerships and channels with a plan grounded in data.
- 04
Leverage
Use AI, digital tools and your own data to scale results and report impact.
In her words 02:14 02 · Meet Natasha
Two minutes, four questions.
- 00:00 Who do you help?
- 00:32 How do you work?
- 01:05 Why clicks aren't impact
- 01:40 What happens on a first call?
03 · Services
Four lines of work. Pick where you are.
- 3.1 2–3 wks
Audit & Diagnosis
Assess positioning, audiences, channels, customer journeys and performance to identify opportunities and priorities.
- 3.2 4–6 wks
Strategy & Action Plan
Build market-specific positioning, messaging, go-to-market roadmaps, campaigns and measurable KPIs.
- 3.3 Ongoing
Execution & Activation
Deliver integrated campaigns, content, digital marketing, website updates, webinars, events, PR, KOL engagement and partner activation.
- 3.4 Monthly
Coaching & Optimisation
Support teams, strengthen marketing processes and CRM workflows, monitor pipeline contribution and continuously improve performance.
Support levels
Packages: pick the pace that fits.
All packages are scoped on a first call.
- Starter
Launch with clarity
For new brands, offers or markets.
Deliverables
- Positioning and key messages
- Brand story and value proposition
- First visibility tools (site, LinkedIn, deck)
Benefit: Clear positioning in weeks
Discuss the Starter package - Mover Most chosen
Structure for growth
For growing teams that need a plan and senior lead.
Deliverables
- Multichannel marketing plan
- Content and campaign calendar
- Project management and stakeholder alignment
Benefit: Predictable pipeline growth
Discuss the Mover package - Flyer
Perform and innovate
For complex, multi-market or transformation programmes.
Deliverables
- Go-to-market and digital transformation
- AI-enabled marketing and reporting
- Leadership positioning and board reporting
Benefit: Board-level, measurable impact
Discuss the Flyer package
04 · Perspective
What most marketing reports show, and what your board actually needs.
Clicks and impressions describe activity. Impact shows up in pipeline, margin and trust.
- Global Marketing
- Go-to-Market
- Digital Transformation
- AI
- Customer Experience
05 · Case studies
Challenge → Actions → Impact
-
Geneva / Paris SGS
- Challenge
- Make Digital Trust services clear to enterprise buyers.
- Actions
- Webinar series, whitepapers, multi-market campaigns.
- Impact
- Result to be confirmed by Natasha
-
London / Paris Powa
- Challenge
- Launch a mobile commerce brand in two markets at once.
- Actions
- Go-to-market plan, events, PR and partner activation.
- Impact
- 2 markets launched in parallel
-
London Renful
- Challenge
- Build awareness for a new rental platform from zero.
- Actions
- Positioning, messaging and a content engine.
- Impact
- Result to be confirmed by Natasha
Latest engagement · AI-powered MedTech
Global Marketing & Communications Consultant
From AI innovation to clinical adoption.
Leading international marketing and communications initiatives for Fetoly™, Diagnoly's real-time AI assistant for fetal ultrasound: global marketing strategy, product positioning and value proposition, go-to-market planning for European and US markets, multichannel campaigns, webinars and medical congresses, PR, clinical KOL engagement, partner and distributor co-marketing, and CRM/HubSpot workflows.
diagnoly.com-
Webinar series launched
Recurring expert webinars, including a session with 623 registrations.
-
Strategic partner activation
Co-marketing with GE HealthCare, distributors and Key Opinion Leaders.
-
CRM & marketing automation
HubSpot segments, lifecycle rules, newsletters and nurturing workflows.
-
International go-to-market
Market-specific campaigns across Europe and the United States.
06 · How I work
How it works. Four steps, every engagement.
- 01
Understand
Active listening and an in-depth analysis of your ecosystem: market, business challenges, target audiences, internal resources, positioning, pain points.
OutputMarket and audience insights, baseline audit and priority opportunities.
- 02
Align
A tailor-made strategy aligned with your goals and operational capabilities: positioning, messaging, channels, KPIs, in one clear roadmap.
OutputPositioning, messaging, channel strategy, action roadmap and KPIs.
- 03
Activate
Multi-channel marketing and communication actions (digital, events, content, influence), with rigorous project management.
OutputCoordinated campaigns, content, events, partner initiatives and go-to-market execution.
- 04
Optimise
I measure, analyse and continuously adjust with clear indicators to optimise your performance and ROI sustainably.
OutputPerformance dashboard, pipeline insights, recommendations and continuous improvement plan.
07 · FAQ
Questions clients ask.
What does a global marketing and communications consultant do?
I connect positioning, messaging, channels and execution across markets to help teams deliver consistent campaigns and measurable business outcomes.
Can you support both strategy and hands-on execution?
Yes. My approach covers diagnosis, planning, campaign delivery, stakeholder coordination and performance optimisation.
Do you work with international and B2B teams?
Yes. My background includes international organisations and cross-market marketing programmes, with collaboration in English and French.
How do you measure marketing impact?
I define relevant KPIs with each client, combining engagement and lead quality with CRM, pipeline and commercial outcomes where data is available.
How is AI used in your marketing approach?
AI can accelerate research, content workflows, campaign operations and analysis, with human oversight, brand consistency and data protection in mind.
08 · Professional journey
An international career, from consumer brands to AI-driven healthcare.
For more than 18 years, I have supported ambitious brands and international teams at the intersection of marketing, communications, digital innovation and measurable business impact. From Sydney to Florida, then New York, London, Geneva and Paris, my journey has been shaped at the crossroads of marketing, conversion, technology and human connection, guided by Care, Trust, Innovation, CSR and Performance.
- Care
- Trust
- Innovation
- CSR
- Performance
- 18+ years of experience
- 7 cities
- AI healthcare innovation
- Sydney Where it began
- Florida Consumer brands
- New York AY Digital
- London Powa · Renful
- Geneva SGS
- Paris MarCom Global
- Lyon Diagnoly · 2026–Present
09 · Credibility
What clients say
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“Creativity and rigorous execution on every corporate digital project.”
Sophie Arrebola Digital & Innovation Project Manager -
“A structured, precise approach to our Digital Trust programme.”
Martin Schaffer Group Head of Digital & Innovation, SGS
2025 · Continuing education & certifications
Recent certifications to stay at the forefront of communication, marketing, and digital.
Free board brief
Walk into your next board meeting with the right questions.
A one-page brief on what to measure beyond clicks and impressions. Sent to your inbox.
10 · Next step
Let's discuss your marketing challenges.
Tell me about your goals, markets and current marketing challenges. We can explore the most relevant way to work together, from strategic direction to hands-on activation.
or contact@marcom-global.com